Who we are
At Advanced Strength Coaching (ASC), we’re here to cut through the noise. Founded by Luuk and Riku, ASC was born out of frustration with all the misinformation, “bro-science,” and quick-fix promises that flood the strength training world. We’ve seen firsthand how easy it is to fall into these traps, and we’re committed to providing a different path—one that’s based on real experience, solid science, and practical advice.
Our mission is simple: to empower athletes and strength enthusiasts to reach their true potential by giving them the tools, knowledge, and support they need. We’re not just about building muscle; we’re about building stronger, healthier lives. We offer coaching that’s based on real-world experience and backed by the latest research, cutting through the crap to give you straightforward, honest guidance that actually works.
Our Vision
In the next 5-10 years, we aim to transform the strength training community by becoming a trusted source of real, evidence-based information. We want to challenge the status quo, debunk the myths, and change the conversation around strength training. Our goal is to be a on of the leading competitor in the EU and build a community of athletes who are as committed to truth and hard work as we are.
Join Us at ASC
Whether you’re just starting out or you’re a seasoned competitor, we’re here to help you cut through the crap and achieve your goals. At ASC, you’ll find a team that’s dedicated to your success, passionate about your progress, and ready to guide you every step of the way. Let’s get stronger, together.
What Sets Us Apart
At ASC, we do things differently:
No Bullshit, No Gimmicks: We don’t sell shortcuts or magic formulas. Our approach is rooted in science and real-life experience, with practical advice you can actually use.
Personalized Coaching: We know that everyone’s journey is unique. That’s why we offer personalized coaching tailored to fit your specific needs, goals, and lifestyle.
A Focus on Total Wellness: Strength isn’t just about lifting heavy. It’s about mental resilience, balanced living, and sustainable habits. We help our clients build all-around strength in both mind and body.
Real, Honest Communication: We’re not afraid to have the tough conversations. Whether it’s breaking down myths or addressing mistakes, we keep it real and open.
Our Services
Online Coaching: Train with us from anywhere with customized plans and support.
1-to-1 Coaching: Get personal attention with our in-person coaching sessions.
Competition Coaching: Prepare for your next strongman or strength competition with targeted training and strategy.
Clinics and Workshops: Learn and train with our team through specialized clinics on technique, recovery, nutrition, and more.
Lifestyle Intervention: Go beyond training with guidance on how to live healthier, balance stress, and optimize recovery.
